AI Insights · Timothy · January 2023
Top 5 Subscription Games Performance in the UK for Q4 2022
Explore the performance of the top 5 subscription games in the United Kingdom during the fourth quarter of 2022, including download trends, revenue, and active users.
The fourth quarter of 2022 saw notable performance trends among the top 5 subscription games in the United Kingdom, encompassing both iOS and Android platforms. Here's a detailed look at how these games fared:
THTH: Love Is a Game NETFLIX, released by Netflix, Inc. in early December, experienced a significant surge in weekly downloads. Starting from 4.6K in the first week, downloads peaked at approximately 31.7K in the week of December 19. Weekly active users also followed a similar trend, growing from 4.5K to 37.6K during the same period.
Scriptic Netflix Edition, another Netflix title, showcased a steady increase in weekly downloads, starting at 6.7K and reaching 8.1K by the end of December. The game also saw consistent growth in weekly active users, increasing from 5K to 11.9K over the quarter.
Pro Darts 2024, published by iWare Designs Ltd., demonstrated impressive growth in both weekly downloads and revenue. Downloads rose from 1.1K in late September to 8.5K by the end of December. Revenue followed a similar upward trajectory, starting at around $76 and peaking at $347 in the final week of the year. Weekly active users also saw a significant increase, moving from 4.2K to 13.3K.
SpongeBob: Get Cooking, also from Netflix, Inc., had a more modest but steady performance. Weekly downloads fluctuated, starting at 3.5K and ending at approximately 2K. Active users saw a gradual increase from 2.7K to 5.2K.
Stranger Things: Puzzle Tales, another Netflix release, had a varied download pattern. The game started strong with 8.5K downloads in early November but saw a decline, ending the year at around 1.7K downloads.
These insights, derived from Sensor Tower data, highlight the dynamic landscape of subscription games in the UK market. For more detailed insights and trends, visit Sensor Tower.